This campaign was to promote Barclaycards contactless mobile payment service, which allows shoppers to make purchases of up to £15 by swiping their handsets over the card readers at participating stores. Shot in locations around West London, the viral depicts a spoof history of money and features the voice of thespian actor Brian Blessed and includes a short cameo from Amy Childs (The Only Way Is Essex) who we might add was very entertaining and definitely lived up to everyones expectations! Being on a shoot is great as you experience first hand how much work and man power goes into putting together even the shortest of films. This gives perspective during the creative process and helps us think about the logistics of an idea.
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