We are big advocates of doing good with our advertising. If you can make someones life better while doing what you love, hurrah! We thought we would share this video showing an idea from the Argentinian beer company Norte who have made drinking their beer a really good thing!
Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed the best excuse ever. For each Norte beer a man drank at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. They put counters in the street with the accrued minutes, and the good deeds could be followed on the Internet.
This explains it all...
We should definitely get something like this over here. With the amount of alcohol the design industries alone drink we could transform London!! Awesome idea :)
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