This year the D&AD Workshops are 45 years old. Our longest running education programme, they've prepared thousands of young creatives for their first job in the creative industries.
The world has been changing around the workshops for a while now so this year we are giving them a well earned rest while we redesign them, call it a gap year if you like. They'll be back soon refreshed, revitalised and full of new experiences to help us give aspiring creatives the best leg-up possible. Here's to another 45 years....coming soon.
Here, here!
AKcreates had the privilege of being asked by D&AD to take part in the Workshop review sessions. It all took place recently in a studio at Fallon where we were bundled together with Creative Directors who had either hosted or took part in workshops over the past 45years and for the following 5 hours we threw around ideas, wrote a load of post-its and basically had one big brainstorm. It was great to see some of the CDs we met on our workshops last October (a couple of our favourites were there) but more importantly it was yet another chance to hear inspiring people talk of their experiences, opinions and insights into the industry which left us feeling motivated once again.
On a purely selfish note the night provided us with the opportunity to secure another couple of placements, a few after work catchup-beer dates and a meeting with The Talent Business.
D&AD has definitely been an invaluable stepping stone into the industry for akcreates, we would still be stumbling around in the dark if it wasn't for the workshops, networking events and opportunities that has arisen since we first met. If we had any advice so far to give other junior creative teams starting out it would be enthusiasm, networking, be interesting.. & get in there with D&AD!
