
The 'Kranium' is designed by Anirudha Surabhi, a student at the Royal college of Art London. The design claims that it absorbs four times as much impact energy than the current equivalent. Wow.
He explains that there is a need for his design as the current expanded polystyrene material has been used for decades with little improvement in safety. The current trend is to focus on style and aerodynamics, but as Anirudha points out 'cycling through a busy city at an average speed of 12mph, safety is more important than aerodynamics'.
So why is this concept so good? Well the corrugated cardboard absorbs the energy of an impact and it has also been proven to last more than one impact. It is lightweight, waterproof and more comfortable. It is completely customised to fit your head using scanning technologies which not only makes it fit perfectly but means every single element can be tailored to the customer.
It is also made from cheap and easily available eco-friendly materials. Is there anything this guy hasn't thought of? It is safe (haha) to say we will be first in line to buy one when this makes it off paper and into production.
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